One of the most important duties of being an entrepreneur is to not only understand what you would like to impart to the world through your work, but also to convey that in a way that your audience can easily understand.

    In your business marketing, you would also benefit from connecting adequately with your potential clients’ pain points in such a way that builds trust and relatability, showing them that you can put yourself in their shoes and understand how they may be feeling.

    Your challenge is to do this in a way that also stays true to you and your unique style and flavour. This can seem like an uphill task.

    Truthfully, how many times have you started writing a newsletter or social media post and felt yourself stuck indefinitely on the first word?

    It can be so much easier and quicker than that.

    Let’s call in the nightingale for some much-needed guidelines on how to go about all of this business of communicating your message clearly in the most effective ways.

    Here’s how the nightingale does it and how you can too:

    1. Nightingales are known for their beautiful, melodious, rich songs. They are capable of a greater range of sounds than most birds with a greater portion of the brain involved.

    Tip: You are capable of producing captivating copy and words that arouse emotions (and we know emotional reactions are what sells). Once you tune into more of your real self, expressing this part of you becomes effortless.

    2. Nightingales sing to communicate with each other. In particular, the male nightingales sing to attract the females during the mating season.

    Tip: Your unique voice will undoubtedly be what draws in your soulmate clients to you. Don’t be afraid to sing YOUR song.

    3. NIghtingales can improvise and adapt their songs to their environment. They also refrain from singing during the nesting season so that they would not also attract predators.

    Tip: You can shift the way you relay your message according to your environment through your choice of words and tone. This does not take away from the real, core message itself.

    4. Nightingales spend a lot of time practising and honing their singing abilities.

    Tip: Learning to express yourself clearer is a skill that can be learned. Don’t be afraid to try and fail and learn new techniques and ways to express yourself and your message.

    5. Nightingales use complex vocalisations that are clear and distinct to communicate with each other.

    Tip: Pay attention to your choice of words, rhythms and tones as well as non-verbal cues like body language. You communicate through all of you, with our without words.

  • Feeling disconnected from your business? Here are 3 steps to get your mojo back

    The energies surrounding this Taurus New Moon can help you reconnect with your purpose and business, Taurus brings Earth energy forward but also helps us to embrace our deep desires, pamper ourselves and fill our cup with self-care. Space and time seems to expand to allow this to happen.

    If you feel a disconnect from your business, these are perfect energies to help you ground yourself and reconnect with a greater flow of abundance in your business. <br><br>Here are three steps you can take right now to do this:


    Okay, let’s be honest- what you resist, really does persist. So if you aren’t quite ‘feeling’ your business and things seem cloudy and confusing, take a moment to step back. Don’t force the feeling. Give yourself the much-needed space and time (luckily there is a great abundance of this now) to recharge and regroup so you can come back even stronger.

    Fan the flames of your desires

    Now this is where things get exciting as you get grooving with yourself again. Indulge yourself in those things that light you up outside of your business. Nothing will be lost when you return. You will instead gain in passion, joy and even fresh ideas and inspiration that are more aligned with where you’re at now

    Reconnect with purpose

    When you’re ready, and only when you feel the joy bubbling in your heart and excitement buzzing through every cell of your body, return to your business from this new energised space. Get ready to be blown away by your own progress as your persistence pays off big time!

    If you’d like more support to turn the dial up on success and fulfilment in your business, click here to book a free clarity call

    Enjoy these juicy, rich and delightfully productive energies of the New Moon!